Palestra: Andrew Olah - Marketing Tęxtil 15 Abril, Sala B1.14
Convite
No próximo dia 15 de Abril de 2008, entre as 14 e as 17 horas, Andrew Olah, da empresa Olah Inc, Canadá, proferirá na sala B1.14 uma palestra sobre marketing na indústria têxtil. Andrew trabalha em consultoria na área do Marketing Têxtil há mais de 20 anos. Será uma excelente oportunidade para observar casos de sucesso e discutir com este especialista aspectos do futuro da indústria em portugal.
A sessão está aberta a toda a comunidade académica.
Para os alunos da licenciatura em Design e Marketing de Moda e do mestrado em Design e Marketing a presença nesta sessão será obrigatória.
Programa
1 Apparel marketing "success" cases
2 Grey Goose Vodka case and commercial strategies into textiles.
3 Textile industry in Portugal and Europe, present and future perspectives-
4 How small countries like Canada and Portugal can operate globally with success.
Curriculum
OLAH INC. started in 1959 as a fabric sales agency company. The company has evolved to be not only one of the largest textile sales agencies in the world, but a fabric and wash development resource, a valued garment supplier from multiple global regions, and marketing consultant to global companies wishing to effectively position their products in the American denim, casual and better markets.
Andrew Olah, CEO Olah Inc., controlling partner of Olah Inc., took over the company in 1976. He has worked with textile factories and garment factories in over 30 countries for 31 years. He is an experienced consultant, having acted for assorted textile mills, and apparel manufacturers for over 20 years.
Mr. Olah organizes four Kingpins (the Ultimate Jeans show) shows per year and each winter semester, teaches fabric development, fashion marketing, at F.I.T. (Fashion Institute) in New York. Mr. Olah leads a class through the process of making an entire jeans collection. Kingpins is sponsored by Dow Chemical and their new olefin stretch fiber XLA.
Mr. Olah currently consults for Bayer Crop Science.
He is an Invited Speaker to SAI (Social Accountability International) "Human Rights At Work, The Next Decade" in November 2007.
Mr. Olah is a member of F.I.T.'s Advisary Board and has acted as consultant to World Peace 1, an NGO. He is also a judge at the LA Fashion Awards for best Jean Designer in America.
Olah Inc.
30 East 23rd Street
9th Floor
New York, NY 10010